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A gentle, sulfate-free cleanse that helps stop colour washing out.
Ultimate Color Sulfate-Free Shampoo is the first step in Wella's colour-care routine. It cleans gently so less colour washes out, soothes the scalp and moisturises the hair. It also helps clear out metals from everyday tap water that can change and dull your colour, so it stays true to what you left the salon with.
It's made with Wella's patented Metal Purifier and glycine technology to help remove colour-distorting metals and protect against free-radical damage, plus panthenol (vitamin B5) for moisture.
Benefits:
Sulfate-free, gentle cleansing that helps reduce colour fade
Helps remove metals that can distort colour
Soothes the scalp: 73% of consumers agreed scalp comfort improved after the first use*
Hair feels revitalised from the first wash
When used with the full Ultimate Color range, helps keep colour vibrant for up to 10 weeks*
Suits: Colour-treated hair, especially colour that fades quickly or looks dull.
How to use: Massage into damp hair and scalp until it lathers, then rinse. Repeat if needed. Follow with Ultimate Color Conditioner, Miracle Leave-In Mask and Shine Spray.
A gentle, sulfate-free cleanse that helps stop colour washing out.
Ultimate Color Sulfate-Free Shampoo is the first step in Wella's colour-care routine. It cleans gently so less colour washes out, soothes the scalp and moisturises the hair. It also helps clear out metals from everyday tap water that can change and dull your colour, so it stays true to what you left the salon with.
It's made with Wella's patented Metal Purifier and glycine technology to help remove colour-distorting metals and protect against free-radical damage, plus panthenol (vitamin B5) for moisture.
Benefits:
Sulfate-free, gentle cleansing that helps reduce colour fade
Helps remove metals that can distort colour
Soothes the scalp: 73% of consumers agreed scalp comfort improved after the first use*
Hair feels revitalised from the first wash
When used with the full Ultimate Color range, helps keep colour vibrant for up to 10 weeks*
Suits: Colour-treated hair, especially colour that fades quickly or looks dull.
How to use: Massage into damp hair and scalp until it lathers, then rinse. Repeat if needed. Follow with Ultimate Color Conditioner, Miracle Leave-In Mask and Shine Spray.
